The main image is a rulebook
The main image is the one shoppers see in search results, and Amazon specifies it closely: a pure white background (a few product types may use a lifestyle image instead), the product filling 85 per cent of the frame, nothing but the product for sale and its included accessories, and no text, logos, graphics or watermarks. Amazon's standards also call for a realistic, professional-quality image that shows the product's true scale, quantity and colour, never a placeholder. Images of 1,000 px or more on the longest side enable zoom. A non-compliant main image can get a listing suppressed from search. The safe pattern is real photography, cut out cleanly on true white, with AI used for clean-up and consistency rather than for inventing the product.
Secondary images do the selling
The remaining image slots are where a listing persuades: the product in use, its scale in a hand or a room, close-ups of materials and details, what comes in the box, and simple infographics of features. Most of these are viewed on a phone, one image filling the screen, so any words on them must be large and few, and translated for each marketplace rather than left in English on a German or Japanese listing. The studio generates these scenes around real product photography, with product-lock holding the pack, label and colour exact, and batch-produces full image sets for each marketplace from the product feed.
A+ content and its limits
A+ content replaces the plain description with modules of images and text, and is open to brand owners and authorised resellers for products registered in Amazon Brand Registry. It is reviewed before it goes live, and generated copy trips its rules easily. A+ modules may not carry pricing or promotional language, time-sensitive references, warranty terms, shipping details, external links, contact information or comparisons with competitors. Comparison charts may compare only the brand's own products. Generation keeps modules consistent across a whole range, in one visual style, but every claim still has to be substantiated and every product shown must match what the customer receives.
Titles, bullets and category rules
Amazon now limits titles for most product types to 75 characters including spaces, with up to 125 more in a separate item highlights field. Titles may not use special characters such as exclamation marks and dollar signs, promotional phrases, or any word more than twice, articles, prepositions and conjunctions aside. Amazon's guidelines also give an order: brand, style, product type, key attribute, colour, size or pack count, and model number. Bullets must avoid subjective, performance or comparative claims that cannot be verified, and refund promises. Write titles and bullets from product data, per category and per marketplace language, and never let a model invent a specification.
Updated 25 September 2026