When the pack changes, everything changes
A pack redesign looks like one decision and lands as thousands of tasks. Every e-commerce hero image, retailer listing, marketplace gallery, retail-media banner, social post and shelf-talker that shows the old pack is now wrong, often across dozens of markets and sizes. Brands usually live with a transition period in which both packs are on shelf, so the switch has to be timed per retailer, not flipped globally. Treat the pack as a locked product element: swap the new artwork into existing scenes with the geometry and label exact, regenerate the affected assets in batches, and retire the old versions in the DAM so nobody reuses them.
Retailer syndication and mobile hero images
Brands do not publish most of their e-commerce content themselves; they supply it to retailers, directly or through content syndication networks, and each retailer has its own image sizes, background rules, gallery order and copy limits. The same pack needs a clean packshot, a nutrition and ingredients image, lifestyle frames and, increasingly, a mobile-ready hero image: a simplified pack shot on which brand, variant, format and size stay legible at thumbnail size on a phone. Product data must match what is printed on the pack, so descriptions and attribute images should be generated from the PIM, not rewritten per retailer. The studio can batch-generate the whole set from a PIM or product feed, sized to each retailer's specification.
Promotion mechanics, spelled out
Promotions are the heartbeat of CPG marketing, and each mechanic carries its own disclosure. Multibuys, cashback offers, competitions and prize draws all need their significant conditions in the ad itself: closing date, eligibility, how to enter, number and nature of prizes, any purchase requirement. In the UK these rules sit in Section 8 of the CAP Code. Generated creative tends to shorten or drop the small print, and a version resized for a smaller placement is where the conditions disappear. Build the mandatory terms into locked text fields that travel with every size, and in England check product eligibility first: multibuy deals on less healthy products have been banned for businesses with 50 or more employees since October 2025.
Nutrition claims and local packs
Copy generation reaches for phrases like 'packed with protein', 'low sugar' or 'guilt-free'. In the EU and Great Britain, nutrition claims are only lawful if they appear in the annex to Regulation (EC) No 1924/2006 and the product meets the condition attached: 'low fat', 'source of fibre' and 'high protein' each have defined thresholds. Anything implying a health benefit is a health claim and must be authorised. Put the permitted claims per product and market into the brand hub, and block the rest. Packs also differ by market, in language, regulatory panel, size and sometimes the brand name itself, so a French ad must show the French pack, not the English one with translated copy.
Updated 25 September 2026 · General information, not legal advice. Rules change, so check the current text with your legal team before relying on it.