Unreleased news needs private infrastructure
Internal communications handle some of the most sensitive information a company has, before anyone else sees it: results, reorganisations, redundancies, acquisitions. For listed companies, much of it is inside information, and the EU Market Abuse Regulation requires issuers to keep insider lists of everyone with access. Pasting a draft into a public AI tool can put that information outside the company's control. Use models that retain nothing and train on nothing, or private and self-hosted models for the most sensitive drafts, and limit access to the people on the list. The studio runs confidential work on private or self-hosted models, with zero-retention agreements and deployment in a private VPC or on-premise where needed.
Sequence matters: consultation before announcement
In much of Europe, the order of communication is regulated. Collective redundancies require consultation with employee representatives under Directive 98/59/EC, and in the UK under the Trade Union and Labour Relations (Consolidation) Act 1992, before decisions are final. Works councils in countries such as Germany and France have information and consultation rights over many changes. An all-staff message released before those steps can breach them. AI makes it easy to prepare every version, for works councils, managers, affected teams and everyone else, but the release order is set with HR and employment lawyers, not by whoever finishes first.
Translation for a workforce that does not share a language
Global workforces read in many languages and on many screens, and frontline staff often have no email or desk at all. Write a plain-language master, translate it into each workforce language, and publish on the channels people actually use: the mobile app, digital signage in the canteen, printed notices, and briefings read out by team leaders. Some countries require it: France's Toubon law of 1994 requires documents setting out employees' obligations to be in French. Keep a glossary of internal terms, product names and acronyms so translations stay consistent, and have fluent reviewers check anything about pay, safety or contracts.
The leader's voice and accessibility
Employees can tell when a message from their chief executive was written by nobody in particular. Let AI draft from the leader's notes or a recorded conversation, then have the leader rewrite it in their own words and approve it. Avoid synthetic video or cloned voices of executives for internal messages: they normalise exactly the kind of media criminals use in payment fraud, where a faked executive call asks staff to move money. Make every message accessible: captions and transcripts for town halls, descriptive link text, alt text on images, and plain language that works for people reading in a second language.
Updated 25 September 2026