What the screen shows
Most device imagery uses a composited screen, which is why 'screen images simulated' appears in so much electronics advertising. The line to hold is representation: the picture on a TV in an ad should be one the TV can produce, and a phone's display should show a real interface, not an idealised one. A small-print disclaimer does not rescue an impression the product cannot deliver; the UK CAP Code (rule 3.9) says qualifications may clarify a claim but must not contradict it. Camera samples are stricter still. An image labelled as shot on a phone must have been shot on that phone, so generated or heavily edited images can never stand in for camera output.
Specs from the source, not the draft
Electronics copy is dense with numbers: screen size measured on the diagonal, refresh rate, battery life under stated test conditions, storage, charging speed, connectivity. Language models fill gaps with plausible figures, which is how an older battery rating or a competitor's refresh rate ends up on a product page. Pull every figure from the PIM or spec sheet into locked fields, and have copy generation write around them. Under the EU energy labelling framework (Regulation 2017/1369), visual ads for a specific labelled model must show its energy class and the label's range of classes. Displays have long been labelled, and since 20 June 2025 smartphones and tablets are too (Regulation 2023/1669), with battery endurance, repairability and drop resistance on the label.
Plugs, keyboards and the box, per market
Electronics is sold in regional variants, and generated imagery must show the one sold where the ad runs. Plugs differ: type G in the UK and Ireland, C, E and F across much of continental Europe, A and B in North America and Japan, I in Australia. Keyboards differ: UK and US QWERTY are not the same layout, France and Belgium use AZERTY, and Germany, Austria and Switzerland use QWERTZ. Box contents differ too. Under the EU common charger rules, phones and many other devices placed on the market since 28 December 2024 use USB-C, and packaging must show whether a charger is included. On-screen interface language, colours and model numbers also vary by market.
Keeping a launch under wraps
Electronics launches run on embargoes, and the assets are made months before the product can be shown, from CAD, prototypes and pre-production units. Uploading those to consumer tools is a leak risk no campaign is worth. With Synthetic White, confidential launch work runs on private or self-hosted models, in a private VPC or on-premise, with nothing uploaded used to train any model. Product-lock keeps the device exact from the CAD, and the whole launch package, from the hero film to localised retailer images, is approved before the embargo lifts, with sign-off recorded in an audit trail. Plan regional versions at the same time, so every market can publish in the same hour.
Updated 25 September 2026 · General information, not legal advice. Rules change, so check the current text with your legal team before relying on it.