Use case · AI content creation

AI event content, from the invite to the same-day recap.

Events produce a burst of content on a fixed date: invitations, signage, stage and LED-wall visuals, speaker cards, and recap video that has to go out while people still care. AI helps most with the volume and the deadline, provided screen content is built at each wall's exact pixel size, speakers approve their own assets, and attendee photography rests on proper notice and consent.

Stage screens and LED walls have their own resolution

An LED wall is not a 1920x1080 screen. Its resolution is set by the size of each panel and its pixel pitch: a 500 mm panel at 2.6 mm pitch holds 192 by 192 pixels, so a wall ten panels wide and five high is 1920 by 960, a 2:1 ratio that no 16:9 template fits. Ask the AV supplier for the pixel map before designing anything, build content at the native size, and keep critical text in the upper part of the wall where the back rows can see it over heads and the lectern. If the event is filmed or streamed, agree frame rates with the production team so motion on the wall does not judder on camera.

Invites, signage and speaker assets

The run-up produces the most versions: save-the-dates, invitations per audience and language, agenda pages, badges, wayfinding and sponsor boards. Printed pieces follow print specs, with bleed and CMYK, while digital invites need an accessible email version and a calendar file. Speaker assets, the cards and clips announcing each speaker, carry the most risk of error: names, titles, company names and headshots must be exactly right, and each speaker should approve their own card. Do not generate or alter a speaker's likeness without permission, and do not polish a headshot until it no longer looks like the person who walks on stage.

Same-day recap, prepared in advance

Recap content is judged on speed, so most of it should be built before the event. Prepare templates for the recap reel, quote cards and highlight stills in each format you will publish, approve music beds and caption styles in advance, and agree who signs off on the day and how fast. On the day, photographers and camera crews deliver selects to an editor who drops them into the approved templates. The studio's video editor, voice-over in 30 languages and localised captions mean language versions of the recap can be cut from the same edit, with the approval chain and audit trail intact.

Consent for attendee photography

Photos and video of identifiable people are personal data under the GDPR and UK GDPR, so an event needs a lawful basis and clear notice. Common practice is to state at registration that the event will be photographed and how images will be used, repeat it on signage at the venue, and give attendees an easy way to opt out, such as a coloured lanyard. General crowd shots for recaps are often covered by legitimate interests; close-ups of individuals used in advertising call for the person's consent, usually a signed release. For children, get a parent's or guardian's consent. Never use AI to add real attendees to scenes they were not in, or to create crowds presented as your real audience.

Updated 25 September 2026

Questions

AI event content, answered.

Can AI produce a same-day event recap video?

Yes, if the pieces are ready before the event: approved templates, cleared music, caption styles and a sign-off plan. On the day, AI speeds up selects, edits, captions and language versions, so a reel can go out within hours while the event is still being talked about.

What resolution should LED wall content be?

Exactly the wall's native pixel dimensions, which depend on panel size, pixel pitch and how many panels are used. Ask the AV supplier for the pixel map, which may be an unusual ratio, and build to it rather than scaling a 16:9 file that will be stretched or letterboxed.

Do we need consent to post photos of attendees?

You need a lawful basis and clear notice at least. Tell people at registration and at the venue that photography will happen and how it will be used, and give them a way to opt out. For close-ups used in advertising, get the individual's consent, usually a signed release, and parental consent for children.

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