Scale is the first thing to get right
A familiar complaint about furniture bought online is that it turned up bigger or smaller than it looked. Generated rooms make this worse, because a model has no idea that this sofa is 214 cm wide or how high the ceiling behind it should be. Build scenes from the product's real dimensions and use known objects as anchors: door heights, skirting, sockets, a side table of stated size. Avoid wide-angle perspective that stretches a room, and be careful with people in the frame, whose height silently sets the scale. Put the dimensions in the copy next to the image, and check that both describe the same product.
Fabrics, finishes and the variant explosion
One sofa in dozens of fabrics, three leg finishes and two depths is hundreds of sellable variants, and photographing each has never been realistic. Generating them from scanned swatches is, provided the material behaves correctly. Pattern scale must stay true, so a large botanical print does not shrink into a small repeat. Texture must read right: the nap of velvet, the loops of bouclé, the grain of oak against walnut veneer. Colour is the hardest part, because fabric shifts between warm interior light and daylight, and screens shift it again. Show each variant in a consistent neutral light, offer physical swatches, and keep material names accurate: solid wood is not veneer, and leather is not bonded leather.
Configurators, 3D models and AR
Many furniture sites now let shoppers configure a piece and place it in their own room. AR placement depends on a 3D model with true dimensions, delivered as USDZ for Apple devices and glTF or GLB for Android and the web. Generated lifestyle imagery has to agree with that model: the same arm shape, the same cushion count, the same fabric appearance. Otherwise the shopper sees one sofa in the room scene and another in their living room. The practical rule is one source of truth per product, with the dimensions and materials in the PIM feeding the 3D model, the configurator and the generated scenes alike.
Delivery, lead times and seasonal rooms
Made-to-order furniture often takes weeks, and a 'delivered next week' badge on a made-to-order piece sets up disappointment and complaints. Lead-time and delivery statements are factual claims: pull them from the order system, not from a copy draft. In the UK, the Consumer Rights Act 2015 says goods must arrive within 30 days unless another time is agreed, and the EU's Consumer Rights Directive sets the same default. Seasonal room sets are where generation earns its keep: the same product dressed for summer light, a winter lounge or a festive table, restyled per market, instead of rebuilding physical sets several times a year. The studio does this with product-lock, so the piece itself never changes between scenes.
Updated 25 September 2026 · General information, not legal advice. Rules change, so check the current text with your legal team before relying on it.